Ahmedabad is known for medical tourism worldwide, many international patients visit Ahmedabad for various surgeries and treatments. Like many other super speciality hospitals our client approached us in 2020. Being the big brand the hospital marketing team tried running PPC themselves but had struggled to generate any leads that were of high quality or that had converted. They were struggling to compete with some of the big brands; we conducted a deep dive into the search terms relevant to the industry and focus on right countries. The main idea was to put them in those countries where they realistically compete.
